Avatar's Blog
» Win Win is Possible in Our Line of Work
So many folks - both borrowers and brokers are surprised when they do business with Avatar. Our slogan is "a refreshing change from business as usual" and we try hard to live up to it. But it occurs to me (must be the spirit of the season not quite wearing off) that hard money doesn't have to be such a rough place to make a living.
I hear from literally hundreds of brokers and borrowers with loan requests every week. I do my best to return every call within the day or at the latest the next day. I do my best to respond to every loan request in an equally timely manner. Do I succeed? Not every time. But Avatar's reputation for being respectful, accountable, and reliable is based on the fact that we strive for that kind of response time and succeeed almost 100% of the time.
Moreover, I note that more often than not, borrowers and brokers alike begin their conversations with a bit of a brusqueness in their voice. By the time we hang up only a few minutes later, their voices are more pleasant and they have generally shared something personal or at least friendly in tone before saying goodbye. As we look to the New Year and consider ways to increase busines, I'd urge every professional broker 'out there' to consider beginning their conversations with clients and potential clients, as well as with colleagues and lenders with a kinder tone and an expectation of civiility. It's got to start somewhere - why not with you? You'd be amazed at how your cadre of Raving Fans grows and how quickly your referrals increase. Old news? Sure it is. But I can tell you from personal experience as well as from the Sales masters, simple civility and inherent kindness will increase business in the short and long term more than almost any other trait in the business.
