Avatar's Blog
» Hard Money Lenders' Sweet Spots
Hard money lenders come in all 'flavors' (aka specialties). Avatar Financial Group focuses on income producing commercial properties in urban and suburban areas of the US, including Alaska and Hawaii. Other lenders can fund land, construction or rehab projects. Each lender has a minimum and maximum loan amount. Many lenders will talk about their 'sweet spot'. This important "internal jargon" in the hard money lending industry is a description of a loan that fits the lenders lending critiera to a "T". If you know the specifics of your loan and can easiily describe them over the phone or in an email, form, etc. you will be able to locate and identify a lender who likes to fund loans like yours. With that information, you have a much better chance of finding the right lender for your loan - one who will say 'yes!'
